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Vanity Shop to Sell Vanity.com Domain and Vanity® Brand in Ch.11 Auction

Oct 18, 2017, 12:57 PM by Karen Bubrowski

Stalking Horse Bid Approved by Bankruptcy Court;

Competing Bids Due Monday, October 23rd, 2017

New York, NY, October 18, 2017: Vanity Shop of Grand Forks, Inc. is selling its intellectual property assets in a chapter 11 auction.  The assets include its domain names – VANITY.COM, eVanity.com and VanityShops.com – and its trademark portfolio – including the Vanity® brand for apparel and retail store services. 

The auction will open with a stalking horse bid from Media Options S.A. for the Vanity.com and Vanity.net domain names for $100,000.  The minimum overbid amount for the domain names is $115,000.  The opening price for the Vanity® brand and related customer data has been set at $67,500.  Interested parties have until Monday, October 23, 2017 @ 5:00PM CST to submit competing bids.  If competing bids are received, an auction will be held on Wednesday, October 25, 2017 @ 10:00AM CST.

For over fifty years, Vanity has provided fashion conscious young women a wide variety of clothing, intimate apparel, tops, footwear and denim through its stores and ecommerce websites.

According to Hilco Streambank EVP, David Peress, “The Vanity® brand can be leveraged across a broad range of categories.  In addition, the Vanity.com URL is a valuable premium domain name with application in multiple categories including entertainment, media, furniture, and vanity phone numbers, among others."

Vanity is currently operating as a debtor-in-possession under Chapter 11 in the United States Bankruptcy Court for the District of North Dakota. The sale is subject to Bankruptcy Court approval and a sale hearing has been scheduled for October 26, 2017 at 9:30AM CST.

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