In an article published by the Detroit Free Press, HRC Advisory CEO Antony Karabus is quoted as praising Target's recognition of their failed Canadian endeavor. Karabus said, "Target underestimated that the Canadian consumer is a highly sophisticated consumer who cross-border shops. It also underestimated the fiercely competitive landscape." The article goes on to further elaborate how Target misunderstood the market they were breaking in to and how costly of a mistake this turned out to be. Read the full article below.

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Source: Detroit Free Press