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Mirra Bike Brand, Founded by Legendary BMX Freestyler Dave Mirra, Offered for Sale or License

Apr 15, 2019, 13:58 PM by Mike Ermitage

Hilco Streambank, a leading advisory firm specializing in the sale of intellectual property assets, is seeking offers to purchase or license the intellectual property associated with the Mirra bike brand, founded by the legendary BMX freestyler Dave Mirra.  Offers to buy or license the brand are due on May 2, 2019 at noon Eastern time.  An auction will be held on May 6, 2019 at 10:00 a.m. Eastern time.  Information regarding the opportunity is available here.

Dave Mirra, a member of the BMX Hall of Fame, founded MirraCo with industry veteran Jim Ford in 2006.  Dave is well-recognized as a pioneer in bringing freestyle BMX into the mainstream, having held the record for most X Games medals in BMX Freestyle (24) until 2013.  Despite his untimely death in 2016, Dave Mirra’s name is etched in the minds of BMX enthusiasts worldwide, as well as a broad cross-section of action sports-oriented people. 

“A buyer or licensee of the Mirra brand has an opportunity to capitalize on the increasing popularity of youth cycling,” commented Hilco Streambank senior vice president Richelle Kalnit.  “The number of people riding BMX bikes has more than doubled between 2012 and 2018, and the youth market is poised for significant growth, fueled by inner city youth and the introduction of BMX Freestyle Park at the 2020 Olympic Games.  A buyer or licensee can build upon a brand that is known in the marketplace, having been licensed since inception, and expand into other categories.”

Parties interested in the archive assets or learning more about the sale process should CLICK HERE or contact Hilco Streambank directly using the contact information provided below.

David Peress

Executive Vice President



Richelle Kalnit

Senior Vice President



Ben Kaplan




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