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How YouTubers Are Influencing Back-To-School Spending

Sep 21, 2015, 15:48 PM by User Not Found
Farla Efros provides her perspective on the millennial generation's social media habits and the influence it has on retailers

HRC Advisory President Farla Efros was quoted for a Toronto Star article focusing on back to school shopping and how social networking has changed the way millennials do their shopping. Efros provides her expert perspective on how growing up in the social media era has altered the way that retailers are reaching their target markets. Read the full article below to see all of Farla's analysis:





Full article
Source: Toronto Star


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