Retail Insider published an article today detailing the opening of the first North American flagship store for Toronto-based outerwear brand Nobis. The brand is currently carried in various retailers in Canada such as Holt Renfrew, Sport Chek, Boys'Co and Mendocino. It was recently picked up by Neiman Marcus in U.S. stores and is carried in over 40 countries. HRC Advisory President Farla Efros was quoted for the article to give her strategic perspective. Read the full article below:

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Source: Retail Insider