Canada-based Rocky Mountain Soap Company has recently been expanding their operations and now will begin to renovate existing stores to reflect updates to the company's branding. HRC Advisory President Farla Efros was interviewed for the article to elaborate on the continuing retail trend of 'small is the new big'. She provides her expert analysis on how Rocky Mountain Soap Company can continue to gain new consumers with this strategy. Read the full article below:

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Source: Retail Insider