CNBC.com published an article today discussing how nine established retailers are attempting to reinvigorate their brands' by employing new marketing strategies and tactics. Coach, J. Crew, and Adidas are just a few of the brands mentioned in the article. HRC Advisory President Farla Efros was quoted in the article, elaborating on the difficulties a brand faces during it's recovery from a misstep. Efros goes on to describe how a company must find its reason for being in order to fully turn it around. Read the full article below.

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Source: CNBC.com