PureHMV, HMV’s customer loyalty scheme, has been awarded Best Loyalty Programme – Retail (non-food) in the Loyalty Awards 2015. The prestigious award, which covers the sector across Europe, the Middle East and Africa, recognises the success of the revitalised Pure which has had a renewed focus and drive under Hilco’s ownership.

Pure, which relaunched in October 2013, attracts an average of 8,000 new, paying members every week in the UK alone and also operates in Canada and Ireland offering members ‘money can’t buy’ rewards and once-in-a-lifetime experiences such as VIP trips to Cannes Film Festival and lunch with pop stars, along with priority access to HMV’s events, red carpet film premiere tickets, signed merchandise and exclusive retail offers.

For more information, visit www.purehmv.com.