A recent article in the Calgary Herald discusses the strategies of retailers to keep their e-commerce costs in balance. The article makes note of the use of free shipping as a common tactic employed by retailers and HRC Advisory President Farla Efros cautions that this strategy is a "slippery slope". Efros explains that retailers are hurting themselves by essentially giving away the costs of same-day shipping, creating the need for warehouses and distribution centers closer to consumers which is hurting their bottom line. Read the full article below.

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Source: Calgary Herald